The 3 Best And Worst Ads Of Super Bowl 52

What an incredible Super Bowl! I never thought I’d see the day a non-Giants team took down the Pats in the big game, especially Nick Foles.

Anyway, let’s go over these ads. Let’s start with the worst.

The Worst

  1. T-Mobile: Here look at these babies

Babies are great. They’re really cute. And the premise of the ad — that every person deserves equal pay, regardless of their skin color — is a good one.

Now … what does this have to do T-Mobile? Does T-Mobile donate to some sort of organization that fights for equal rights? If it does, the ad sure didn’t tell us about it.

Note: These next two ads are especially egregious.

  1. Dodge RAM: MLK was great and so are RAM trucks!

I don’t know how the people at Fiat Chrysler Automobiles thought this was a good idea. I guess they figured Martin Luther King Jr. is liked by basically everyone, therefore: why not use his words to sell pickup trucks?

It’s crazy … the commercial misrepresents the very sermon it takes King’s words from. It takes a quote from King’s last major sermon before he was assassinated — “The Drum Major Instinct.”

In this sermon, King specifically denounces advertisers and capitalism as a whole.

“Now the presence of this instinct explains why we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. (Make it plain) In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you’re just buying that stuff. (Yes) That’s the way the advertisers do it.”

It gets better. He even names Chrysler as an example.

“Do you ever see people buy cars that they can’t even begin to buy in terms of their income? (Amen) [laughter] You’ve seen people riding around in Cadillacs and Chryslers who don’t earn enough to have a good T-Model Ford. (Make it plain) But it feeds a repressed ego.”

The worst part is Dexter Scott King approved this, seemingly without approval from The King Center. Because … money!

  1. Hyundai: We cured cancer!

I know some people that liked this ad. But if there’s anything worse than using MLK to sell cars, it might be using cancer survivors to sell cars.

It’s great that Hyundai has awarded millions of dollars over the years to pediatric cancer research. In fact, the company has donated $130 million since the program started 20 years ago.

That doesn’t give it the privilege to trot out cancer survivors and have them thank people for saving their lives … by purchasing Hyundais. You have got to be kidding me.

This ad was shot weeks ahead of the super bowl. But let’s play along here.

In this ad, random attendees of the Super Bowl are harassed at the security gate for having a Hyundai key, then are expected to go into a creepy dark room, watch a video and hug a total stranger.

These are random football fans who:

A: Probably just want to get to their seat, buy some unhealthy food and enjoy the game. They didn’t spend thousands of dollars to meet cancer survivors.

B: Probably bought a Hyundai because it was the right car for them, or because they liked the way it drove, or because they liked the cupholders. Not because they wanted to save the lives of kids with cancer.

There’s lots of organizations that donate to cancer research. They don’t then claim that they or their customers saved the lives of people with cancer.

I’m sure cancer survivors are grateful that Hyundai donates to the cause. But have cancer survivors hug the doctors and researchers that actually came up with the treatment, not people who bought Hyundais.

The Best

  1. Amazon: Alexa loses her voice, gains celebrity cameos

The premise of this is awesome. I’m not sure how Alexa lost its voice, being that it’s a computer, but … what a perfect way to bring in celebrity cameos!

Amazon could have brought in better celebrities — although Anthony Hopkins, AKA Hannibal Lecter from “The Silence of the Lambs” was way too perfect for this.

Now, the question is, will Alexa get new voices? My only problem with this ad is it might confuse some viewers as to what Alexa is.

  1. Tide: Actually, it’s a Tide ad

Everyone does it. Everyone wonders what an ad is about if it isn’t made clear at the start. Then every time, it turns out to be a car ad.

Well this time, it’s a Tide ad. Actually, it was several Tide ads throughout the game.

I have to appreciate how it rips off everything, from those generic Corona ads to those plentiful Old Spice ads.

  1. NFL: This is why the Giants sucked last year

The New York Giants were comically bad last year. But this ad reminded me why I like them.

Odell Beckham Jr. and Eli Manning pulled off a perfect parody of the Patrick Swayze-Jennifer dance scene from “Dirty Dancing.” I never thought I’d say that.

You can tell they really practiced it and shot it several times until they got it right. According to my friends in News York, this is why the Giants were 3-13 last year.

It’s refreshing that the ad is actually produced by the NFL — a league that, just before this season, penalized players for dancing after scoring touchdowns.